- Sporting giants Puma have made a splash in the crypto sphere, teaming up with soccer-based GameFi title UNKJD.
- The collaboration is set to bring new skins, characters and special abilities to the gaming experience.
- The UNKJD team hope onboarding a brand as globally recognisable as Puma will help adoption among casual gamers.
- UNKJD combines elements of fantasy football, role-playing games and Web3 tokenomics to offer an exciting new entry into the GameFi canon.
It’s been a strong week in the crypto market with several major coins eyeing double-figure gains following the US Federal Reserve cutting rates by 50 bp. As bullish sentiment slowly creeps back, Web3 adoption among high-profile companies continues to blossom.
Related: Magic Eden Having ‘Best Year Ever’ Despite NFT Market Slump: CEO
The latest big name to join the fray is sportswear conglomerate Puma, which has partnered with GameFi project UNKJD to deliver licensed content to the game.
Puma’s Foray into Web3 Gaming Only Just Getting Started
Puma has maintained significant interest in the blockchain industry throughout the past year, with the company securing partnerships with several Web3 gaming ventures. The latest collaboration with UNKJD is part of Puma’s ongoing goal to improve mainstream adoption and build its brand across a wide range of sectors.
Ivan Dashkov, Director of Emerging Marketing Tech at Puma, spoke to Cointelegraph about the announcement.
Gaming continues to be a key part of our all-encompassing culture as we enjoy interacting with our audience in engaging interactive digital spaces. As a brand with deep roots in both gaming and soccer, this partnership was a no-brainer and such a natural fit for us.
Ivan Dashkov, Puma What is UNKJD?
UNKJD is a mobile-based GameFi title revolving around soccer (or football for our European readers).
The release, still in its beta version, blends the fantasy gaming phenomenon – similar to FIFA’s Ultimate Team – with role-playing games. The goal here is to onboard both fans of traditional sporting titles, alongside serious gamers who enjoy the world-building that comes with RPGs.
Puma’s involvement will bring branded characters and items to the game, as well as unique skills for players to leverage throughout their gaming experience.
The CEO of UNKJD, Tal Friedman, is excited about Puma’s involvement in the game, set for full release sometime in 2025.
Puma has the ability to introduce Web3 technology to a wide and diverse audience…Major brands like Puma recognize that Web3 is not just the future – it’s already here.
Tal Friedman, UNKJD Get the most important crypto news delivered to your inbox by subscribing to the CNA newsletter
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